Facebook's gaming clients needed help to start using Instagram Stories.
They told us that they don't know how to get started, and how to repurpose their existing assets for the medium.
By creating different sticker packs targeting different aspects of gaming, we were able to increase conversions for the platform. The stickers cover general aspects such as promotional adjectives, trash talk, game adjectives, festive seasons, women in gaming, and game elements.
The stickers were launched at China Joy 2018, Asia's largest gaming convention, and physical stickers were also given out during the session. Subsequently, these stickers were also released to the SEAPAC region, during the annual Level Up Gaming event held in Seoul.