Role: Brand Designer
Trust Your GutDerived from Jiawei’s experimental personality, the brand lives on endless possibilities. Everything he does as a professional bartender relies on his gut. Bartending is like a performance. It consists of knowledge, showmanship, technique and hospitality.
One of the most important parts of his profession is his interaction with his customers to show the right kind of hospitality. To be able to do that, he heavily relies on his senses every night. With that, a dynamic identity system was born to suit this wide spectrum of encounters.