Role: Art Director
Done at: Tribal Singapore
Max the Cat InternSocial media’s love for cats is real. Using a cat as bait, we get viewers to follow our cat intern’s adventures in different tech companies.
Max Out-Of-OfficeNow that Max has learnt about digitalisation at work, we see how he can apply it out of the office, in daily situations. In turn, teaching the viewers how to integrate these techniques in their daily lives. If a cat can do it, so can you! Inspired by black mirror, we created interactive IG Stories that allow users to decide what Max does next by polling. (the right answer is the digital option!)