Role: Art Director
Done at: Tribal Singapore
MCI had two objectives: to introduce local tech SMEs and encourage digitalisation in our daily lives. With a topic so dry, we really needed something to grasp people's attention.
Idea: Max The Cat Intern (M.C.I)
We wanted to explain tech terms in an easy-to-understand and engaging manner, and a cat is definitely someone who is unfamiliar with technology. Using a cat as an intern to front this series, we brought viewers through his intern journey and daily life.
I a cat can learn it, so can you!