Elex: Nikki
Enticing females to fulfill their fashion dreams
Role: Art Director
Done at: Facebook Singapore
Social Media
Love Nikki is a mobile dress-up / fashion game that was originally based on paper dolls. It wants to provide each and every woman a stage where they can play with fashion and keep rediscovering their unique style and beauty daily.

We worked with the concept of "Your Fashion, Your Way" and used Instagram Stories  to reach out to females who already follow fashion bloggers, shop online and keep up to date with the latest fashion trends. We worked with mostly existing assets, and came up with a cost-effective solution for our client.
The Work