Role: Art Director
Done at: Temasek Polytechnic
Road Safety is a must-know & bad habits start young.An initiative by the Singapore Road Safety Council, The Road Safety Community Park consists of a mini traffic environment for young children to practice and learn about road safety through fun, interactive and engaging role play. However, over the years, the park has been less frequented due to its lack of publicity.
In fact, many people actually think that it is closed. Thus, this projects aims to rekindle the love for the Road Safety Park by reminding young families the goodness of this valuable place that they once enjoyed as an educational yet fun destination.
Rac the Racoon has set off explosives to the park’s electrical generator that has caused all the electricity in the Road Safety Park to stop working! It’s up to the elite team, The Alertos, and the children to save their home and catch Rac. Rac’s really agile, but luckily, there’s a road safety meter which keeps weakening Rac as it gets filled up. It only fills up when the roads are safe, so let’s all work together to make it happen!
Three different missions, three different learning outcomes. Collect points to fuel the Road Safety Meter that weakens Rac!
Brochure is A2 sized, making children feel like they are explorers of a huge land.
Simple mask-making workshops are held so that families can create their favourite character together, dress up as them and learn road safety in the park alongside other families.
Educational Toy (Prize for Competition)
The toy teaches children how to exit the parking lot safely without crashing into others. As a public parking lot, we teach the children how to share it with their neighbours. What's encouraged is for families to add their own narratives to the characters as well to add more fun to the whole experience.
Graphic style is inspired by simple geometrical shapes that roads use, such as the zebra crossings and road signs.