Ministry of Communications & Information
Brightening up the job market
in Singapore
Role: Art Director
Done at: Tribal Singapore
Most Creative Specific Audience – Silver
Most Creative Integrated Media – Shortlist

Challenge2020 was a tough year and a tough job market. How do we deliver information to the public, who has been bombarded by negative news every other day?

Idea: Brightening up the Job MarketWhen things looked dire, we've come to make it brighter. With 5 growth sectors, we wanted to inform Singapore on the available opportunities, support and up-skills initiatives.

We used bold colours and simple graphics to cut through the clutter and to ensure clarity.
5 Growth Sectors
Process Work
Would like to share some of my work that was created as well in the process of achieving the final KVs.
Next Project > The Big Little Things