The LEGO Group
Advertising
Freelance Art Director
July 2024 – Current
Main Responsibility: Elevate their Socials
· Core team in charge of setting up and running their latest global social account
@legobuilds · Lead and present interesting work, be it campaigns or fun ideas
· Conceptualise and produce thumbstopping content
We Are Social
Advertising
Art Director
Oct 2021 – June 2024
Key Highlights:
· Led, presented and won pitches for Gaming and Entertainment Clients, Netflix and Bandai Namco
· Inspired and convinced our longstanding client, Samsung, to change the way we appealed to the younger generation
Clients:
Netflix, Amazon Prime Video, Bandai Namco, Crypto Artweek Asia, Samsung Mobile, Samsung Semiconductor, Google Cloud
Tribal Worldwide
Advertising
Art Director
Aug 2018 – Sep 2021
Key Highlights:
· Handled multiple successful 360 campaigns, with focus largely on the Government sector
· Won multiple creative and marketing awards for Manulife, MCI and MCCY
Clients:
Manulife, Gardens by the Bay, Ministry of Health (MOH), Ministry of Communications and Information (MCI), Ministry of Culture, Community and Youth (MCCY), National Environment Agency (NEA), Ministry of Social and Family Development (MSF), Inter-Racial and Religious Confidence Circle (IRCC), National Library Board
Facebook Creative Shop – Gaming
Advertising/Tech
Creative Designer
Mar 2017 - Jul 2018
Key Highlights:
· Breathed social media day and night
· Won creative and marketing awards
· Educated and co-created effective social media campaigns with our Gaming clients
· Hosted various overseas creative workshops in CN, KR, VN with established gaming companies like Tencent and Supercell
Flamingo Group
Innovation & Research
Junior Designer
Nov 2016 - Mar 2017
Key Highlights:
· Visually brought to life cultural strategies and insights through installations, books, videos and workshops.
Bannistar Singapore
Branding & Packaging
Junior Designer
Jun 2015 – Nov 2016
Clients:
Nissin, Tenku, Ariel Japan, Head and Shoulders Japan, Pampers, Tung Yi Juice, TRIPLE Fit
The Folks Studio
Branding
Creative Intern
Aug 2014 – Nov 2014
Clients:
Jinjja Chicken, Hennessy
Blaklabs
Advertising
Creative Intern
Sep 2012 & Mar 2013
