Role: Art Director
Done at: Tribal Singapore
MARKIES Awards 2021
Most Creative Video – Silver
Most Creative Digital – Shortlist
ChallengeDecisions. We’re capable of making up to 35,000 a day, yet, the simplest ones can stump us – like, what’s for lunch? Now imagine having to choose between two life-altering choices: protecting your bank account, or growing your wealth. That’s a really tough one.
Idea: Choose Both Lah!Manulife solves this dilemma once and for all with a campaign to promote ManuInvest Duo, its top performing Investment-linked plan (ILPs) that allows customers to choose both—protect their lifestyle and accumulate their wealth at the same time.