Branding
Jinjja Chicken
The most bizarre Korean fried chicken you’ll encounter.
Challenge
We were tasked to brand a new, affordable and authentic Korean fast-food chain launching in Singapore. How do we standout from the crowd?
Idea
Jinjja?!
Jinjja is a commonly used korean expression meaning "really?!". It is familiar, recognizable, easily articulated, catchy and self-explanatory.
We created disbelief not only in taste, but also in our services and messaging. Whether it's an interesting item on the menu, strange advertising or a deal that sounds too good to be true, we wanted Jinjja Chicken to be top of mind for that.
Jinjja is a commonly used korean expression meaning "really?!". It is familiar, recognizable, easily articulated, catchy and self-explanatory.
We created disbelief not only in taste, but also in our services and messaging. Whether it's an interesting item on the menu, strange advertising or a deal that sounds too good to be true, we wanted Jinjja Chicken to be top of mind for that.
