37 Games
Launching an
Wu Xia MMORPG mobile game in Taiwan
Role: Art Director
Done at: Facebook Singapore
Art Direction
The legend of Chu Liu Xiang is experienced with a modern twist – through an unexpected open world where you can choose who you want to be, and what you want to do instead of following the traditional storyline. You could be stealing watermelons, taking part in an epic fight, you can be visiting a brothel or just fishing in a pond with your friends.

ChallengeThere are so many MMORPG games out there with killer graphics. How do we stand out from the crowd and get people to download our game?

Idea: Unknown is FunHumans love mystery and unexpectedness. Leveraging on that, we focused on highlighting different aspects of this game that tackles different emotional triggers with live action to stand out from the typical CGI films.
30% conversions = 1 of 3 people installed
Film 1 - Help me
Chu Liu Xiang is usually glorified and worshipped. However, he is being beaten up in every scenario he encounters in this game, and he begs for the audience's help to save him. (because in actual fact, not everyone would love this hero)
Film 2 - The Right Equipment
The weather is able to give certain characters power to win the fight. This film targets audience more interested in action.
Film 3 - Not your Average NPC
NPCs (Non-Player Characters) are people who are programmed by the developer to assist in gameplay be it giving you quests, selling things to you, etc. Thus, they are usually very neutral. However, NPCs have attitudes in this game. They can react to what you say and do.
Film 4 - Powered by the Weather
The weather is able to give certain characters power to win the fight. This film targets audience more interested in action.
Film 5 - True Love
You can meet your true love in the game but sometimes, some people cannot do so and they make it happen themselves.
Next Project > First Gaming IG Stickers
Home