Role: Art Director
Done at: Facebook Singapore
The legend of Chu Liu Xiang is experienced with a modern twist – through an unexpected open world where you can choose who you want to be, and what you want to do instead of following the traditional storyline. You could be stealing watermelons, taking part in an epic fight, you can be visiting a brothel or just fishing in a pond with your friends.
ChallengeThere are so many MMORPG games out there with killer graphics. How do we stand out from the crowd and get people to download our game?
Idea: Unknown is FunHumans love mystery and unexpectedness. Leveraging on that, we focused on highlighting different aspects of this game that tackles different emotional triggers with live action to stand out from the typical CGI films.