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Chu Liu Xiang Launch
37Games
Imagine encountering biased NPCs who love money, or having the ability to beat up the good guys. You’ll never predict what happens next in this game.
Imagine encountering biased NPCs who love money, or having the ability to beat up the good guys. You’ll never predict what happens next in this game.
Challenge
There are so many MMORPG games out there with killer graphics. How do we stand out from the crowd and get people to download our game?
37Games wanted to launch a refreshing open world game in Taiwan that allows people to experience the legend of Chu Liu Xiang, in a different way. Though Chu Liu Xiang is the Robin Hood of the Wu Xia World, they didn't want everyone to go through the typical hero arc.
This game is set for you to do anything you want that is possible in the Jiang Hu. Many times, you'll be faced with unexpected situations. You can be stealing watermelons, taking part in an epic fight, you can be visiting a brothel or just fishing in a pond with your friends.
37Games wanted to launch a refreshing open world game in Taiwan that allows people to experience the legend of Chu Liu Xiang, in a different way. Though Chu Liu Xiang is the Robin Hood of the Wu Xia World, they didn't want everyone to go through the typical hero arc.
This game is set for you to do anything you want that is possible in the Jiang Hu. Many times, you'll be faced with unexpected situations. You can be stealing watermelons, taking part in an epic fight, you can be visiting a brothel or just fishing in a pond with your friends.
Idea
Unknown is Fun
Humans love mystery and unexpectedness.
Need help from an NPC? They might not help you.
Falling in love? That person might not be what you expected.
Never knowing how this game will pan out, we focused on highlighting the unique aspects of this game using comedy and live action to grasp gamers' attention.
Humans love mystery and unexpectedness.
Need help from an NPC? They might not help you.
Falling in love? That person might not be what you expected.
Never knowing how this game will pan out, we focused on highlighting the unique aspects of this game using comedy and live action to grasp gamers' attention.